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Up-to-date Content Development Strategies
Here in PurpleBug, we keep our social media marketing strategies up to date. As the digital world evolves, we ride along through these changing times as we put out effective content executions that are top of the trends with exceptional results.
Alignment to Business Objectives
A brand must always be consistent with the objectives. While the market evolves, any strategies must not deviate from the end goal, whether it’s boosting brand awareness, customer engagement, lead generation, or building a strong online presence in your social media content. Connect with your customers while staying aligned with your objectives.
Engaging Content
It is important to nurture customer relationships to engage repeat customers. Engaging social media content is an excellent strategy for relationship-building content as platforms like Facebook and Twitter entails a wider scope of audience. Our way of creating “thumb stopper’ content is addressing your target consumers’ needs and wants.
Aligned Branding
Brand alignment is crucial to delivering consistent messaging and brand perception. PurpleBug ensures content tailored to your company's values, objectives, beliefs, mission, and vision. A brand that is aligned internally has a clear understanding of the reason why your brand exists and its promise to customers.
Measurable Results
A social media content, however engaging it is, needs to measure its results. These efforts can help you understand what adjustments need to be done. We offer reliable and consistent analytics tools that help you track your success on platforms like Twitter, Facebook, and YouTube.It’s important to reassess campaign strategies depending on your goals and assign value to the social actions that ultimately drive sales.
- Most marketers consider social media for promoting their business becoming the popular form of B2B marketing tactic. More than half of the marketers say that it’s efficient in getting leads and increasing their sales online. All these are a combination of blogging, organic search, and paid search.
- With a growing digital platform, your social media followers are also looking into other brands. 96% of the social media users aren’t following your pages despite talking about your brand.
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