Groups, Community Building Solutions, Content Moderation

PurpleBug’s community building solutions cover brand monitoring through tools and manual checking across all social media platforms. It’s important to monitor the brand in all aspects as it will help in reverting to the community members and address all questions efficiently.

Understanding people’s emotions is essential for your business since customers are able to express their thoughts and feelings about your brand more openly than ever before. By automatically analyzing customer feedback from survey responses to social media conversations, we are able to listen attentively to your customers. Knowing the sentiments and perceptions of the customers on your brand/product, we can act on it and provide solutions which will eventually lead into a healthy community.

We make it our goal to rid your brand of negative sentiments online as we understand that these can greatly affect your brand’s customer loyalty. At PurpleBug, we value your brand’s hard-earned respect and trust, helping you build a perfect brand image. Our expertise in content moderation helps in forming an effective online engagement that will address any negative feedback and realign to our goal and maintain our brand image.

A brand that is advocated by real people online and has a great online reputation eliminates the doubts that can ruin the completion of a purchase. Online reviews have greatly affected the consumer decision-making process over the years. At the same time, social media has been taken over by users who affect your potential customers with their opinions and recommendations, greatly impacting the trends in demand for your products.