Lexus is the luxury vehicle division of Toyota that is marketed in more than 70 countries and territories worldwide and has become Japan's largest-selling make of premium cars. 

Lexus | Social Listening and Digital Ads image project

Social Listening and Digital Ads

Online Reputation and Sentiments Management PurpleBug provided full-coverage community management support to Lexus by combining social listening with a strategic ads and content campaign across all the brand's social media platforms. A report was emailed every month to analyze acquired data.